FASHION EVENTS & PRODUCTION
THE COURSE TRAINS PROFESSIONAL FIGURES ABLE TO CHOOSE AND CREATE THE RIGHT WORDS, IMAGES AND EXPERIENCES TO CONVEY A BRAND MESSAGE AND MAKE IT MEMORABLE, IN LINE WITH THE NEW STYLES OF CONSUMPTION.
What specific language does fashion use to speak and be spoken about? Why are certain communication messages able make such an impression?
Duration: 9 months
Attendance: Saturday
Total hours: 200
Its for you, if: you look at the big picture of things but you are also able to focus on the details, you have good organizational and problem solving skills, you like to express yourself and make sure you are understood by others.
EDUCATIONAL GOALS
Learning to decipher the specifics of fashion communication mechanisms and apply them in the definition of communication strategies, in the creation of events and communication campaigns. Thinking and creating projects starting from a real external commission and team-producing them. Determining virtuous connections between ethics, aesthetics and sustainability to create projects in line with the new styles of consumption, also able to raise customer awareness.
CONTENTS
Fashion communication, fashion business, fashion events & production, shooting production, fashion sustainability.
PRACTICAL EXPERIENCE
You will attend lectures, labs and exercises held by external professionals, to learn how to translate a communication message into an event. You will take part in projects developed abroad and experiential workshops with experts and insiders. You will build hands-on experience during Fashion System events.
CAREER OPPORTUNITIES
Communication manager, communication specialist, event producer, digital specialist in fashion companies or at creative/event planning agencies.
