VISUAL MERCHANDISING
THE VISUAL MERCHANDISING COURSE TRAINS VISUAL COMMUNICATION EXPERTS SPECIALIZED IN THE MANAGEMENT OF PRODUCT DISPLAY TECHNIQUES WITHIN A STORE OR EXHIBITION AREA, ALIGNED WITH A BRAND'S COMMERCIAL STRATEGIES
What makes a window display attractive? How much does the shopping experience influence purchase intent?
Duration: 9 months
Attendance: Monday
Total hours: 200 hours
It’s for you, if: you’d like to communicate fashion products into off line and online stores. Acquire the techniques to create effective settings in the retail and showroom that are consistent with the brand’s identity.
EDUCATIONAL GOALS
Acquire the technical and operational languages typical of the discipline to design store and showroom layouts, showcase layouts and visual communication consistent with the brand’s strategy.
CONTENUTI
Visual merchandising techniques, instore & windows design, tools & props, retail & e-commerce.
PRATICAYou will learn to appreciate the brand identity within an exhibition space or store. You will take part in the set-up of stores and showrooms alongside professionals to be able to understand on-site how to create a valuable customer experience.
SBOCCHI PROFESSIONALI
Visual Merchandiser in Store, Visual Merchandiser in Showroom, Windows Dressers
