FASHION MARKETING & COMMUNICATION
THE COURSE TRAINS COMMUNICATION AND BUSINESS PROFESSIONALS THAT CREATE AND IMPLEMENT OMNICHANNEL COMMUNICATION AND COMMERCIAL STRATEGIES AND PLAN THE CUSTOMER EXPERIENCES OF THE FUTURE.
Which are the new frontiers of the fashion market and communication? How does the relationship between consumers and the brand change between the physical and digital world?
Duration: 1 year
Attendance: full time
Total hours: 500
Workshop abroad: Dubai
It’s for you, if: you’re a curious person open to change, you have a lot of imagination and are able to predict new things. You are at ease in the real world as much as you are in the virtual one.
EDUCATIONAL GOALS
Acquiring a broad knowledge of the most recent technological acquisitions and developing a new vision of the market and the consumer that integrates physical and digital into the phygital era. Maturing awareness of concepts such as sustainability and social responsibility and incorporating them into omnichannel communication and business projects. Favoring a digital revolution.
CONTENTS
Fashion marketing, fashion management, retail management, brand management, e-commerce management, research method, fashion communication.
PRACTICAL EXPERIENCE
Through the analysis of some case studies, you will be able to understand the successful strategies of the fashion retailers that were able to integrate the physical and digital world to then be able to put to practice the knowledge acquired by creating, individually or in a team, projects commissioned by companies and creative agencies. You will also learn more about the entire customer journey, studying objectives, indicators, trends, to examine the virtuous convergence between communication and commercial platforms.
You will also attend lectures and guided exercises held by external professionals, take part in projects developed abroad and experiential workshops with experts and insiders.
CAREER OPPORTUNITIES
Brand manager, marketing specialist, communication manager, digital specialist.
