FASHION STYLING & CREATIVE DIRECTION
THE COURSE TRAINS IMAGE AND NARRATIVE PROFESSIONALS: THESE FIGURES, AMONG THE MOST REQUESTED OF THE MARKET, CREATE AND COORDINATE THE VISUAL ASPECT OF FASHION COMMUNICATION, COMBINING PERSONAL CREATIVITY AND COMMERCIAL REQUIREMENTS.
How can fashion be visually narrated? How is PHOTOGRAPHIC SET MANAGED TO ACHIEVE EDITORIAL PROJECTS of a brand, product or collection built?
Duration: 1 year
Attendance: full time
Total hours: 500
Workshop abroad: New York
It’s for you, if: you’re creative and you have a strong aesthetic sensibility, you devour images and are an avid reader of both cultural products and reality.
EDUCATIONAL GOALS
Building a personal and transversal view on multiple aspects of the fashion world – from collection garments to campaign images, from communication strategy to the direction of a fashion video. Developing and consolidating one’s creativity and culture and learning how to relate them to commercial strategies or business goals. Learning how to enhance a fashion collection by creating outfits for photo shoots, catalogues, fashion shows. Coordinating the communication of a brand. Thinking and creating projects starting from a real external commission and team-producing them.
CONTENTS
Visual cultures, fashion styling, casting, fashion magazines, wardrobe research, editorial styling, still life adv, fashion video & celebrity styling, lookbook & e-commerce styling.
PRACTICAL EXPERIENCE
You will attend lectures and participate to workshops and guided exercises guided by external professionals, take part in projects developed abroad and experiential workshops with experts and insiders. You will create commission projects collaborating with other students.
CAREER OPPORTUNITIES
At the end of the course you will be able to start a career as a Fashion Stylist for a company or within a magazine or a creative agency, as a freelance fashion stylist for editorials and commercial campaigns, e-commerce, digital and still-life projects and celebrities.
