FASHION EVENTS & PR
THE COURSE TRAINS PROFESSIONALS ABLE TO TRANSFORM A BRAND'S COMMUNICATION STRATEGY INTO A PRODUCT OR ENGAGING EXPERIENCES
How can you narrate fashion? How does a big (or small - but successful) event come to life?
Duration: 2 years
Attendance:3 days per week the first year; 2 days per week the second year
Total hours: 600
It’s for you, if: you are a creative person with good problem-solving skills. You like organizing beautiful and evocative moments for yourself and others.
EDUCATIONAL GOALS
Defining communicational strategy functional to a brand’s message and creating an event that meets its goals. Planning the development of the event, managing the budget, producing and communicating it on traditional channels and social media by using the most appropriate and current means of expression and production.
CONTENTS
Fashion communication, event management, copywriting, social media, trend research, Press & PR.
PRACTICE
You will be able to work with field professionals in creating and planning an event; you will take part in developing and producing communication projects.
PRACTICAL EXPERIENCE
Lectures with field professionals, projects developed abroad, experiential lifeskill workshops.
CAREER OPPORTUNITIES
Event manager at event and communication agencies, press offices or fashion companies, in the communication office or as a freelancer.
