FASHION COMMUNICATIONS
THE COURSE TRAINS PROFESSIONALS THAT, BY COMBINING CULTURAL AND OPERATIONAL SKILLS, ARE ABLE TO MANAGE A BRAND'S COMMUNICATION IN ALL OF ITS FORMS, IN LINE WITH THE INNOVATIONS OF THE MARKET AND CREATING A UNIQUE LANGUAGE
How can fashion communicate in ways that are always interesting and new? How can a communication message have a positive impact on society?
Duration: 3 years
Attendance: 3 days per week the first year; 3 days per week the second year, 2 days per week the third year(October-June)
Total hours: 1200
Workshop abroad: Berlin
It’s for you, if: you have a penchant for understanding the big picture of a phenomena, you are interested in fashion and its complexity and are also sensitive towards the social and cultural aspects of communication.
EDUCATIONAL GOALS
First year: learning the basics of different forms of visual, digital and offline communication.
Second and third year: using the knowledge acquired combining cultural preparation and practical know-how. Acquiring a take able to conjugate ethics and aesthetics in order to promote an actual culture, to translate in practice and processes within companies and communities on the themes of sustainability and inclusiveness.
CONTENTS
Fashion culture, all of the forms of communication in the industry, fashion management, data analytics, set & production, career development.
PRACTICE
Thanks to the support of field professionals, you will be able to test yourself with various communication projects, especially concerning digital transformation, from social networks to online advertising.
PRACTICAL EXPERIENCE
Lectures with field professionals, projects developed abroad, experiential lifeskill workshops.
CAREER OPPORTUNITIES
Marketing and communication specialist, fashion editor, blogger, event manager, copywriter, press & pr manager, communication specialist, digital marketing specialist.
