VISUAL MERCHANDISING & BRAND IDENTITY
THE COURSE TRAINS PROFESSIONALS THAT, COMBINING THEIR OWN CREATIVITY AND STYLE TO A BRAND'S COMMERCIAL STRATEGY, CREATE PRODUCT DISPLAYS AND DEVELOP SHOPPING EXPERIENCES.
Why is it easier and more gratifying to shop in certain places? What makes a set-up more attractive than another?
Duration: 2 years
Attendance:3 days per week the first year; 2 days per week the second year
Total hours: 600
It’s for you, if: you’re a dynamic person that never leaves anything to chance, you have taste and an attitude towards beauty, but also a certain practical sense and an “eye for business”.
EDUCATIONAL GOALS
Learning and using the technical basics of visual merchandising. Creating the visual set up of a commercial space, defining its layout and planning the creative development of a window display, with the objective of emphasizing the uniqueness of the sales point, enhancing the product and increasing profit.
CONTENTS
Brand identity, visual tools & windows set up, set-up techniques, retail experience & digital retail.
PRACTICE
You will take part in the visual set-up of sales points collaborating with the retailers, coherently to the brand’s image; you will be guided by field professionals in the use of colors, graphics and lighting techniques and in the preparation of mannequins.
PRACTICAL EXPERIENCE
Retail tours, in-store set-ups, projects developed abroad, experiential lifeskill workshops.
CAREER OPPORTUNITIES
In-store visual merchandiser, company visual merchandiser, windows expert, store supervisor.
