DESIGN
& RETAIL EXPERIENCE
THE MASTER TRAINS PROFESSIONALS INVOLVED IN ANALYSING AND STRUCTURING CUSTOMER EXPERIENCE STRATEGIES. IT PROVIDES STUDENTS WITH THE NECESSARY TOOLS TO IMPROVE STRATEGIC PLANS THAT MAXIMISE CUSTOMER SATISFACTION, AHEAD THEIR WISHES AND NEEDS.
How to understand the role of the online and offline store through an experiential path that combines brand and customer?
COURSE LEADER
STEFANO LEONI
GENERAL MANAGER RALPH LAUREN
Despite studying law and at the same time a competition won for the police force, his attraction for the world of fashion remains. In particular Fashion Luxury.
Eclectic, he explored this industry in all aspects: Wholesale, Retail and Entrepreneur.
He has worked for the Kering Group in Bottega Veneta with the role of Retail Manager Italy, Burberry with the role of General Manager and currently holds the same role in Ralph Lauren but with a broader perspective as follows different businesses such as: Hospitality, Furniture, Childrenwear and Retail.
Duration: 1 year
Attendance: Saturday
Total hours: 200
CAREER OPPORTUNITIES
Retail Consultant, Store Manager, Visual Specialist, Merchandising Specialist, Retail Designer, Retail Marketing Specialist.
EDUCATIONAL GOALS
Gain the skills necessary to imagine and design in an experiential perspective the store-consumer relationship, through the study of new retail scenarios. Learn how to develop a global strategy, aware of marketing processes and able to transform the store into a dynamic and interactive interface with storytelling as central focus instead of the product, analyzing physical and digital retail formats.
CONTENTS
Retail & Customer experience, Retail & visual design, Store management, Neuromarketing, Omnichannel experience.
PRACTICE AND EXPERIENCES
You will partecipate in practical workshops with professional supervision in designing the retail experience. You will develop the marketing plan through physical and virtual spaces in order to increase the engagement of the end user.
CAREER OPPORTUNITIES
Retail Consultant, Store Manager, Visual Specialist, Merchandising Specialist, Retail Designer, Retail Marketing Specialist.
